“She was never some algorithm trying to give us more of what it thinks we want, or something driven by A.I. She was a person who judged and decided based on her own haughty sense of what was best.” Those are the words of writer Amy Odell, at the New York Times. That’s how she recently described Anna Wintour, outgoing editor-in-chief of Vogue.
Odell’s description of Wintour and how she built the Vogue “book” each month should be pinned on the wall of every would-be MBA, along with anyone else harboring dreams of enterprise or entrepreneur. It will exist as a reminder that “know your customer” might be the most overrated, oversold, and simplistic notion in commerce.
The greats of business lead needs, as opposed to meeting them.
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