Jordan Roth, the scion of a New York real estate fortune, a convention-challenging fashionista and a social media habitué, spent 15 years as a Broadway macher, running one of the big three theater landlords. He programmed hits like “The Book of Mormon” and “Hadestown,” nurtured plays and musicals in development, and joined the theater industry’s inner circle at its cloistered confabs, all the while showing up at openings in increasingly fabulous couture.
But it’s fairly obvious to anyone watching Roth’s evolving public persona that he’s been looking for a new adventure.
He has sold most of his stake in Jujamcyn, the company through which he owned five Broadway theaters, and he has dialed back his theater producing.
Now he is moving on to a different stage, combining his love of fashion, his hunger to perform, and his taste for storytelling. He is pursuing “narrative fashion performance,” and he plans a debut on July 10 at the Louvre in Paris.
“I worked for a long time facilitating other people’s creativity, and that was very meaningful and very fulfilling, but I started to miss my own,” Roth, 49, told me during a rehearsal break at a black box studio in Brooklyn’s Sunset Park neighborhood.
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