Japan’s mayonnaise maker Kewpie grows in China by adapting to local tastes

TOKYO — Japanese mayonnaise and salad dressing maker Kewpie is spreading its food business across the world, with the Chinese market leading the way.

Kewpie logged 36 billion yen ($246.4 million) in sales in the country for the business year ending in November 2024, up 14% from the previous year. That year saw total overseas sales hit a record high of 19% of the company’s business.