Pulse, the Re 1 candy, now a multi-crore revenue generator! How DS Group aims to make it a Rs 1,000 crore brand

Homegrown FMCG firm Dharampal Satyapal Group’s Pulse candy is poised to become a Rs 1,000-crore brand within two years, projecting its current sales. Having already crossed Rs 750 crore in FY25, the company plans strategic expansion into adjacent product categories and innovative formats.