Mercy Mugure first heard about business-process outsourcing (BPO) in the mid-2000s. Word of how the practice was transforming India, its global champion, reached Africa, which had largely missed out on the fruits of globalisation. “We thought: why not us?” says the Kenyan entrepreneur. With a friend, she set up one of Kenya’s first BPO firms in 2006, hoping to tap into the job-creating potential of an industry that covers anything from picking up phones and processing insurance claims to flagging illegal or violent content on social media.
About Author
This post was originally published on this site
